One code through the event’s life
- Promotion: posters and flyers open the ticket page.
- On the day: the same code opens the schedule, map or live updates.
- Afterwards: switch it to a feedback form or the recordings.
Practical tips
- Give each placement its own code to see which posters and channels bring people in.
- Have a fallback. Venue Wi-Fi can be poor; link to a light page that loads on mobile data.
- Add text beside the code so people know what they’ll get.
- Recurring event? Keep the same codes for next year and repoint them.